Eyetracking Study of Web Readers

http://www.useit.com/alertbox/20000514.html

http://www.useit.com/eyetracking/ 

This article is taking about how a content that make users receive the most information when reading the websites, and some research result

For example

Keep Headlines Simple and Direct

also , there is a research that showing how the users read the content

Areas where users looked the most are colored red; the yellow areas indicate fewer fixations, followed by the least-viewed blue areas. Gray areas didn’t attract any fixations.